Your Partners in Growth
More Than Advisory.
We Build Better Businesses.
Government-backed loans, lines of credit, CPA business plans, and the accounting that keeps you lender-ready. Over $3 billion placed since 2010, plenty of it for owners who’d already heard a no.
Who we work with
Built for Growth
Every piece in place.
The loan, the books behind it, and the plan behind those: one firm assembles all of it around your business, so nothing gets lost between vendors.
Why Owners Call Us
Most business owners take whatever their bank offers.
Maybe the bank said no and never said why. Maybe the branch didn’t seem to know its own loan program. Maybe the business is months old, revenue is real, and nobody will give a new company a line of credit. We hear these stories every week, because they are the normal ones.
Every engagement starts with the same assessment: your file, read the way lender credit teams read it, against the programs and desks that fit it. If you’re fundable, we know where, and lenders compete for your business. If you’re not yet, you leave with a plan that names what changes that.
We’ve been doing this since 2010. Over $3 billion funded, and we’re just getting started.
Our Services
Advisory, capital, and accounting. One desk.
Most clients arrive needing one of these and end up using two. Three places to start; the full map runs from government loans to franchise systems.
Every lane starts with the same assessment: see how the System works.
Why Work With Us
Banks work for banks. We work for you.
That’s not a tagline; it’s our fee structure. Lenders pay us nothing. You pay us, mostly when your funding lands, which means the only deal worth our time is the one that actually works for you.
Our team has sat on both sides of the desk. We know what lenders look for, how credit decisions actually get made, and where there’s room to negotiate.
We position your business properly and anticipate the questions before they’re asked. You’ve got better things to do than learn lender underwriting. That’s our job.
A Note From Lamar
Why I do this.
I got into this business watching good operators hear no from their bank and walk away believing their business was the problem. Most of the time it was not. The problem was the file: the wrong program, the wrong structure, the right numbers telling the wrong story.
So in 2010 I started PFG to sit on the owner’s side of that conversation. We prepare every file the way a lender actually reads it. When a deal is not ready, we say so, and we lay out what would make it ready. Sixteen years and three billion dollars in funded deals later, that is still the whole model.
What I want to build from here is simple: a firm where any owner in Canada can find out what their business actually qualifies for, before they bet years of their life on a guess. The lending is the easy part. The straight answer is the rare one.
Lamar VanDusen
Managing Director, PFG Financial
Testimonials & Case Studies
Proof that we work for you.
“I contacted PFG and they connected me with a financial consultant who was very professional and knowledgeable. She listened, gave me different options for my financial need, and got it done. Communication was easy, transparent, and quick. It is one stop shop for your financial needs.”
Our case studies
Every business has a different story. Different challenges, different timing, different lenders. Here’s how we’ve helped operators navigate the financing process and come out with capital that actually moved the needle.
PFG Financial
Our numbers
Collaboration
Our partners
Our partners made us who we are: franchise brands that trust us with their franchisees’ financing, and companies whose expertise shows up in every file we put together.
Pick a name to see what we do side by side.
Insights
Know the landscape before you borrow.
Programs change, lenders shift their appetite, and the fine print matters. We write down what we learn so you can use it.
CSBFL changes in 2026: what the new limits mean for your expansion
The program quietly raised its ceilings this year. Here is who benefits, who does not, and how to position your application.
Read ArticleFive signs your business has outgrown its line of credit
Maxing out every season is not a badge of growth. It is a pricing problem, and lenders read it that way too.
Read ArticleHow lenders actually read your business plan
Credit teams spend eleven minutes on a first pass. What they look for is not what most owners spend weeks polishing.
Read ArticleTELP vs CSBFL: choosing the right program for equipment
Two government-backed routes to the same machine, with very different terms once you read the fine print.
Read ArticleSeasonal cash flow: sizing a line of credit you will not regret
The right limit is not your worst month times two. A sizing method lenders respect, with worked numbers.
Read ArticleThe three-year projection that got a first-time franchisee approved
A real case: no operating history, one strong plan. The structure that turned a maybe into funded.
Read ArticleFind out what your business actually qualifies for.
Tell us the situation as it is: the ask, the timeline, the no you already heard. We’ll read your file the way lenders read it, and when more than one desk fits, they compete.
You pay us, mostly when funding lands. Lenders pay us nothing.